Volume- 8
Issue- 6
Year- 2021
DOI: 10.55524/ijirem.2021.8.6.205 | DOI URL: https://doi.org/10.55524/ijirem.2021.8.6.205
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)
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Dr. Nidhi Aggarwal , Dr. Amit Kumar, Ms. Rajni Bansal
As one of the most competent and crucial components for the growth of any entity, whether it is a brand, a product, or a person, marketing is regarded to be one of the most vital factors. The same may be said for the political world in which we now live. Due to the rising rivalry among political parties, they have little choice but to market them in such a way that they can defend themselves as the greatest of all. Political parties have been increasingly employing marketing strategies in recent years, which has evolved into what is now known as political marketing. Researchers will shed some insight on the growing significance of marketing as a communication channel for politics and political parties in this study. Despite the availability of internet news coverage, the general population is frequently misinformed about political topics and news that should be covered by political marketing, and as a result, this notion is gaining traction as it aids in analyzing voter behavior. The goal of this study is to comprehend and demonstrate the use of marketing as a powerful tool in the field of political marketing in general. Although various studies have been done on the impact of marketing during the past decade, there are vital possibilities for more research in the future on the marketing impacts in various fields such as healthcare, the food industry, and many more.
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Assistant Professor, Department of Management Science, Tecnia Institute of Advanced Studies, Delhi, India (quickget@gmzil.com)
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