Dr. K. R. Subramanian
Management of industrial enterprises at the present time needs the blood of a new youth flowing through its veins. It is full of new ideas and a new found enthusiasm. Management practice is being overhauled, both from the scientific and from the ethical points of view. Its performances are being measured against the standards set as a result of scientific analysis; on the one hand and on the other, the standards established by a reinvigorated social conscience. Both as a productive and profitable enterprise and as a social trust, it is discovering fresh heights to scale, and, with the energy born of new vision. Management is branching out in this direction in pursuit of a theory and some principles, in the hope of finding some pathway to follow at the cross roads. From my experiences as a professor in management it bothers me to find that few students fully understand what management involves. I also find that many students who have aspirations to pursue the management career have little knowledge of the demands placed on managers and of the scope of their responsibilities. They focus more on the tools of management than on the thinking processes required to manage for both the short term profitability and long term gain of being a social trust.
A. RE FERENCES – BOOKS AND PERIODICALS
1. Aberer, K., & Despotovic, Z. (2001). Managing trust in a peer-to-peer information system. Proceedings of the ACM Conference on Information and Knowledge Management, (CIKM), USA, pp. 310–317.
2. Abdul-Rahman, A., & Hailes, S. (2000). Supporting trust in virtual communities. Proceedings of the 33rd Hawaii International Conference on System Sciences, pp. 6007
3. Almenarez, F., Marin, A., Diaz, D., Cortes, A., Campo, C., & Garci-Rubio, C. (2011). Trust management for multimedia P2P applications in autonomic networking. Ad Hoc Networks, 9, 687– 697.
4. Assaad, W., & Gomez, J. M., (2011). Social Network in marketing (Social Media Marketing) Opportunities and Risks, International Journal of Managing Public Sector Information and Communication Technologies, 2(1), 13–22.
5. Ba, S., & Pavlou. P. A. (2002). Evidence of the effects of trust building technology in electronic markets: price premiums and buyer behavior. MIS Quarterly 26(3), 243–268.
6. Blaze, M., Feigenbaum, J., & Lacy, J. (1996, May). Decentralized trust management. Proceedings of IEEE Symposium on Security and Privacy, pp. 164–173.
7. Boon, S., & Holmes, J. (1991). The dynamics of interpersonal trust: Resolving uncertainty in the face of risk. In R. Hinde and J. Groebel (Eds.). Cooperation and Prosocial Behavior. Cambridge University Press, Cambridge, UK, pp. 190–211.
8. Buchegger, S., & Le Boudec, J. Y. (2004). A robust reputation system for P2P and mobile ad-hoc networks. Proceedings of the 2nd Workshop Economics of Peer-to-Peer Systems.
9. Campadello, S., Coutand, O., Del Rosso, C., Holtmanns, S., Kanter, T., Räck, C., Mrohs, B., & Steglich, S. (2005). Trust and privacy in context-aware support for communication in mobile groups. Proceedings of Context Awareness for Proactive Systems (CAPS), Helsinki, Finland.
10.Corritore, C. L., Kracher, B., & Wiedenbeck, S. (2003). On-line trust: concepts, evolving themes, a model. International Journal of Human-Computer Studies, Trust and Technology, 58(6), 737–758.
11. Fishbein, M., & Ajzen, I. (1975). Beliefs, attitude, intention and behavior: an introduction to theory and research. Addison-Wesley, Reading, MA.
12. Gambetta, D. (1990). Can we trust Trust? Trust: Making and Breaking Cooperative Relations, Basil Blackwell. Oxford. page 24
13. Gefen, D. (2000). E-commerce: the role of familiarity and trust. Omega 28(6), 725–737.
14. Grandison, T., & Sloman, M. (2000).A survey of trust in internet applications. IEEE Communications and Survey, 4th Quarter, 3(4), 2–16.
15. Guha, R., & Kumar, R. (2004). Propagation of trust and distrust. Proceedings of the 13th international conference on World Wide Web, ACM Press, pp. 403–412.
16. Hoffman, D. L., Novak, T. P., & Peralta, M. (1999). Building consumer trust online. Communications of the ACM 42(4), 80–87.
17. Jones, S., Wilikens, M., Morris, P., & Masera, M. (2000). Trust requirements in e-business - a conceptual framework for understanding the needs and concerns of different stakeholders. Communications of the ACM 43(12), 80–87.
18. Jøsang, A., & Tran, N. (2003). Simulating the effect of reputation systems on e-markets. Proceedings of the First International Conference on Trust Management.
19. Jarvenpaa, S. L., & Tractinsky, N. (1999). Consumer trust in an Internet store: A cross cultural validation. Journal of Computer-Mediated Communication, 5(2), 1–5.
20. Khare, R., & Rifkin, A. (1998). Trust management on the World Wide Web. First Monday 3(6).
21. Li, X., Valacich, J. S., & Hess, T. J. (2004). Predicting user trust in information systems: a comparison of competing trust models. Proceedings of the 37th Hawaii International Conference on System Sciences, 10pp.
22. Liu, Z., Joy, A. W., & Thompson, R. A. (2004, May). A dynamic trust model for mobile ad hoc networks. Proceedings of the 10th IEEE International Workshop on Future Trends of Distributed Computing Systems (FTDCS 2004), pp. 80–85.
23. Li, X., Hess, T. J., & Valacich, J. S. (2008). Why do we trust new technology? A study of initial trust formation with organizational information systems. Journal of Strategic Information Systems, 17, 39–71.
24. Marsh, S. (1994). Formalising Trust as a Computational Concept. (Doctoral dissertation, University of Stirling, 1994).
25. Maurer, U. (1996). Modeling a public-key infrastructure. Proceedings of the European Symposium of Research on Computer Security, LNCS, vol. 1146, pp. 325–350.
26. McKnight, D. H., & Chervany, N. L. (2000, August). What is Trust? a conceptual analysis and an interdisciplinary model. Proceedings of the 2000 Americas Conference on Information Systems (AMCI2000). AIS, Long Beach, CA.
27. McKnight, D. H., Choudhury, V. & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: an integrative typology. Information Systems Research, 13(3), 334-359.
28. Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709–734.
29. Mui, L. (2003). Computational models of trust and reputation: agents, evolutionary games, and social networks. (Doctoral dissertation, Massachusetts Institute of Technology, 2003).
30. Pavlou, P. & Gefen, D. (2004). Building effective online marketplaces with institution-based trust. Information Systems Research 15(1), 37–59.
31. Resnick, P., & Zeckhauser, R. (2002, November). Trust among strangers in Internet transactions: Empirical analysis of eBay’s reputation system. In M. Baye, Editor (Eds.) Advances in Applied Microeconomics: The Economics of the Internet and E-Commerce, 11, 127–157.
32. Rousseau, D. M., Sitkin, S. B., Burt, R. S., & Camerer, C. (1998). Not so different after all: a cross-discipline view of trust. Academy of Management Review 23(3), 393–404.
33. Salam, A. F., Iyer, L., Palvia, P, & Singh, R. (2005). Trust in e-commerce. Communications of the ACM 48(2), 73–77.
34. Sen, S., & Sajja, N. (2002). Robustness of reputation-based trust: Boolean case. Proceedings of the First International Joint Conference on Autonomous Agents and Multiagent Systems.
35. Sun, Y., Yu, W., Han, Z., & Liu, K. J. R. (2006). Information theoretic framework of trust modeling and evaluation for ad hoc networks. IEEE Journal on Selected Area in Communications, 24(2), 305–317.
36. Tan, Y. & Thoen, W. (1998). Toward a generic model of trust for electronic commerce, International Journal of Electronic Commerce, 5(2), 61–74.
37. Theodorakopoulos, G., & Baras, J.S. (2006). On trust models and trust evaluation metrics for ad hoc networks, IEEE Journal on Selected Areas in Communications, 24(2), 318–328.
38. Vikas Kumar, School of Business Studies, Sharda University, Greater Noida, India, Prasann Pradhan, Shri Venkateshwara University, Gajraula, India, (2015), Trust Management Issues in Social-Media Marketing, International Journal of Online Marketing, 5(3), 47-64,
39. Wang, Y., & Varadharajan, V. (2005, July). Trust 2: developing trust in peer-to-peer environments. Proceedings of the IEEE International Conference on Services Computing, vol.1, pp. 24–31.
40. Xiong, L., & Liu, L. (2004). PeerTrust: supporting reputation-based trust for peer-to-peer electronic communities, IEEE Transactions on Knowledge and Data Engineering, 16(7), 843–857.
41. Yan, Z., & MacLaverty, R. (2006, September). Autonomic trust management in a component based software system. Proceedings of 3rd InternationalConference on Autonomic and Trusted Computing (ATC06), LNCS vol. 4158, pp. 279–292.
42. Yan, Z., Zhang, P., & Virtanen, T. (2003). Trust evaluation based security solution in ad hoc networks. Proceedings of the Seventh Nordic Workshop on Secure IT Systems (NordSec03), Norway.
43. Zacharia, G., & Maes, P. (2000). Trust management through reputation mechanisms. Applied Artificial Intelligence, vol. 14, No. 8.
B. WEB REFERENCES
2. http://misrc.umn.edu/wpaper/WorkingPapers/9604.p df
3.https://www.researchgate.net/publication/237133847 _Trust_Modeling_and_Management_from_Social_T rust_to_Digital_Trust
4. http://misrc.umn.edu/wpaper/WorkingPapers/9604.p df
7.http://timesofindia.indiatimes.com/news/Election2014-is-all-about-socialmedia/articleshow/33835014.cms Note: (Web references are covered in the part A)
Professor of Management & Senior Consultant - Operations, Credait.com
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