IJIREM

Volume- 8
Issue- 6
Year- 2021

The Rise of Brand Patanjali: A Review of the Efficacy of the Patanjali Brand in the Indian Fast Moving Consumer Goods Market Compared to Other Global Brands

Anjali Choudhary

DOI: 10.55524/ijirem.2021.8.6.171 | DOI URL: https://doi.org/10.55524/ijirem.2021.8.6.171

This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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