Transforming Business in the Digital Age: A Study on E-Commerce Trends and Success Factors

Chirag; Shelly Garg

doi:10.55524/ijirem.2025.12.2.26

Abstract

E-commerce (Electronic-commerce) is a game-changer affecting marketers and customers alike. In fact E-commerce is more than just an alternative to existing business models; it is pushing a radical change in the way business practise has traditionally been conducted. This radical business model change is currently seeing exhaustive growth around the globe and India is no exception. The phenomenal growth of E-commerce can be attributed to the huge internet penetration and particularly within the growing start-up universe have been adopting this as a differentiating business model. The present research is a descriptive study to understand the situation of E-commerce, analyse the developments in E-commerce. The research also analyses the important variables which are highly criterial or influential to the success of E-commerce business models. The objectives: The objectives of present research are: 1. To understand the present state and trends in E-commerce; and 2. To Identify the important variables facilitated the increase use of E-commerce.

Keywords

E-Commerce, Internet banking, Internet, Self-service technology, Technology

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Cites this article as

Chirag, S. Garg, "Transforming Business in the Digital Age: A Study on E-Commerce Trends and Success Factors", International Journal of Innovative Research in Engineering & Management (IJIREM), Vol-12, Issue-2, Page No-163-166, 2025. Available from: https://doi.org/10.55524/ijirem.2025.12.2.26

Corresponding Author

Chirag

Student, Amity Institute of Information and Technology, Amity University Gurugram, Haryana, India

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