Corporate Volunteering as a Strategic Human Resource Practice: Evidence from Employee Motivation, Organizational Commitment and Employer Branding

Akshata Sakhawalkar; Om Parag Ghume

doi:10.55524/ijirem.2026.13.5.3

Abstract

Corporate volunteering is increasingly discussed as a workplace practice that can connect corporate social responsibility with employee experience. This study examines employee perceptions of corporate volunteering and its relationship with employee motivation, organizational commitment and employer branding. Primary data were collected from 160 respondents during February–March 2026 through a structured questionnaire using a five-point Likert scale. Convenience sampling was used. Descriptive analysis was applied to summarize respondent characteristics and perceptions, while chi-square goodness-of-fit tests were used in the original project analysis to examine whether observed response distributions differed from specified expected frequencies. The reported chi-square statistics were 14.18 for employee motivation, 24.17 for employer branding and 18.50 for organizational commitment, against a critical value of 9.488 at 5% significance with four degrees of freedom. The results indicate statistically significant response patterns for all three focal areas. Descriptively, 86.2% of respondents reported having participated in a corporate volunteering activity, 100% agreed or strongly agreed that volunteering positively influenced work motivation, and 100% agreed or strongly agreed that it improved teamwork. For employer branding, 100% selected either strongly agree or agree. The study therefore provides employee-perception evidence supporting the strategic relevance of corporate volunteering while recognizing that a cross-sectional convenience sample and goodness-of-fit testing do not establish causality. The paper concludes with implications for HR and CSR managers and directions for stronger future designs.

Keywords

Corporate Volunteering; Employee Motivation; Organizational Commitment; Employer Branding; Employee Engagement; Corporate Social Responsibility; Human Resource Management

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Cites this article as

A. Sakhawalkar, O. P. Ghume, "Corporate Volunteering as a Strategic Human Resource Practice: Evidence from Employee Motivation, Organizational Commitment and Employer Branding", International Journal of Innovative Research in Engineering and Management (IJIREM), Vol-13, Issue-5, Page No-23-29, 2026. Available from: https://doi.org/10.55524/ijirem.2026.13.5.3

Corresponding Author

Akshata Sakhawalkar

Assistant Professor, Department of Management, Sinhgad Institute of Management, Pune, Maharashtra, India

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