Business Communication in Today’s Perspective

Dr. Naina Hasija

Communication is a process through which two or more persons come to exchange ideas and understanding among themselves. These are important ingredients of communication. There is something which is transmitted like facts, feelings, ideas etc. There has to be a receiver so that communication can take place. Not only this, it would also emphasise the understanding element so that sharing can take place. The completion of this communication circle will take place only when message is understood by the receiver as it was intended to by the sender. Thus, the communication involves more than mere transmission of the message or physical receipt thereof. There are a variety of ingress opinions to make an effective study of communication. Business Communication is one of them. Not only is communiqué a requirement for social interaction, it is also an apparatus or system via which no organisation can survive. Communication is a feature which makes human beings different from other species. As human beings, we use language to communicate while other creatures are unable

to do so. A complete and effective understanding human civilization, be it any subject, will be incomplete without a study of human communication. It also goes without saying that to achieve success, it is imperative to learn how to communicate properly and effectively. Due to the unparalleled reach of the English language, and its global recognition as a language which links us all, communicating in the same becomes de facto marketable. This paper tries to understand the basic tenets and modes of communication, how important it is to communicate effectively, and what are the tools to communicate well with special reference to communication in the business.