Impact of Advertisement Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

Komal Gangi; Monika Pawar; Payal Aggarwal

doi:10.55524/ijirem.2021.8.6.215

Abstract

This research is about to the relation between Advertising Power on bazaar risk of an organization and Indian consumer goods sector which influence of a company's business promotion period on its interest rate risk. An inverse relationship between firm advertising intensity and market risk is hypothesized. The organizations developing, maintaining, and assuring all necessitate things about advertisements. Marketing messages can amazingly effective at encouraging, order to inform, and important to remind prospective and current consumers can make a procurement possibility. It is important for Customers will continue to remember a company's product manufactured through advertising and promotion even though they establish the product in the market with the reality star and can easily and cheaply complete the transaction this same brand. So each advertiser would have to continuously evaluate the effectiveness of significant effect on consumer purchasing behaviour. Marketing communication also hopes to increase a manufacturer's Awareness among The Customers and incentivize product awareness. The important objective of the study is to calculate the influence of advertisements on impressionable people’s choices consumption of imported consumer goods.

Keywords

Advertising Power, consumer goods sector, market risk, Indian Purchaser, marketing,

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Cites this article as

K. Gangi, M. Pawar, P. Aggarwal, "Impact of Advertisement Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector", International Journal of Innovative Research in Engineering & Management (IJIREM), Vol-8, Issue-6, Page No-991-996, 2021. Available from: https://doi.org/10.55524/ijirem.2021.8.6.215

Corresponding Author

Komal Gangi

Assistant Professor, Department of Management Science, Tecnia Institute of Advanced Studies, Delhi, India (komal.gangi6@gmail.com)

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