Technological Adoption of e-Commerce in Nigeria

Dr Isa Ali Ibrahim; Mohammed Abubakar

Abstract

The study demonstrates e-Commerce adoption in Businesses. The main objective of the study is to provide a potential study that shows the capabilities and competitiveness of e-Commerce in businesses, to stimulate interest of businesses on e-Commerce as it gives customers more market power and companies unlimited access to customers across the globe, to identify the challenges and hindrances of adopting e-Commerce in businesses. Methodologies employed for sourcing of accurate and adequate information consist of both primary and secondary means. The sample size of 120 questionnaires were used to obtained opinions from various respondents in which 112 questionnaires were returned. The hypotheses of the study were tested. The study recommends an elaborate e-Commerce legal frame work should be established by the Nigerian legislatures in order to buy the confidence of e-Commerce users. Configuring e-Commerce for mobile web will also open the e-Commerce industry substantially. E-Commerce strategy should be crafted around mobile platforms in order to achieve a good mile-age in the interim and a substantial level of market penetration in Nigeria. Government should also invest in training and other enlightenment programs that are very vital to attitudinal changes of consumers to eCommerce transactions in Nigerian markets. Despite the increased proliferation of e-payments solutions in Nigeria there is still great need of government to partner with private sectors to enhance standardization of e-payment process so as to buy the confidence of international e-Commerce subscribers to have confidence in the Nigerian e-payment and e-Commerce systems.

Keywords

E-commerce, Adoption, Technology, Business, Nigeria

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Cites this article as

D. I. A. I. , M. A. , "Technological Adoption of e-Commerce in Nigeria", International Journal of Innovative Research in Engineering & Management (IJIREM), Vol-2, Issue-6, Page No-1-7, 2015. Available from: