The Study on Investment Behavior of Working Women in Chennai

Dr. Nigama K; Deepika C

doi:10.55524/ijirem.2024.11.2.13

Abstract

The research project titled "A Study on Investment Behaviour of Working Women in Chennai" investigates the financial habits and preferences of working women in Chennai in the education sector, with a focus on their investment patterns. Primary data required for the descriptive research was collected through physical questionnaires. The study aims to analyze the impact of factors such as age, income levels, education, and employment sectors on investment behavior, as well as the influence of digitalization skills, financial knowledge, and risk tolerance levels. With a purposeful sample size of 350 working women and a purposive sampling technique. The percentage analysis, Weighted Average, Regression analysis, and ANOVA were performed for the research using SPSS (v16) software. The research provides valuable insights into the investment behavior of this demographic. The findings highlight the prevalence of short-term investment preferences, the need for enhanced financial literacy programs, and the influence of external factors on investment patterns.

Keywords

Investment Behavior, Financial Literacy, Digitalization Skills, Financial Knowledge, Risk Tolerance, Working Women.

References

[1] M. F. Sabri, T. S. Reza, and R. Wijekoon, "Financial management, savings behavior, investment behavior and financial well-being of working women in the public sector," Majalah Ilmiah Bijak, vol. 17, no. 2, pp. 135-153, 2020.

[2] D. S. Jyothi Acharya, P. S. Bhat, and P. J. Sumalatha, "A Study on Financial Literacy and Investment Behaviour of Teachers," Journal of Survey in Fisheries Sciences, vol. 10, no. 1S, pp. 5096-5106, 2023.

[3] P. Bhatt and F. Prajapati, "A Study On Women’s Behaviour Towards The Investment Decision And Financial Planning With Special Reference To Ahmedabad," Age, vol. 21, no. 30, p. 254, 2021.

[4] S. E. Ali, "Unleashing Financial Fortitude: Exploring the Saving and Investment Habits of Rural Women in Bareilly, India," 2023.

[5] J. Hernik and A. Sagan, "An Attempt to Measure and Model Women’s Attitudes to Saving for Retirement," Folia Oeconomica Stetinensia, vol. 23, no. 1, pp. 84-106, 2023.

[6] R. Sivasankaran and A. Selvakrishnan, "Family Demographics Sway With a Role of Financial Advisor in Risk Tolerance and Investment Decision of Women Working in it Sector, Chennai," International Journal of Professional Business Review: Int. J. Prof. Bus. Rev., vol. 8, no. 1, p. 5, 2023.

[7] F. G. Arredondo-Trapero, E. M. Guerra-Leal, and J. C. Vázquez-Parra, "Differences in the Destination of Savings According to Gender, and Its Economic Rights Implications," Journal of Risk and Financial Management, vol. 16, no. 7, p. 342, 2023.

[8] B. Sadavarte and A. Arora, "A Study on 'Saving and Investment Pattern of Indian Households'," Chetana’s, vol. 1, 2019.

[9] S. A. Bhat, "A study of investment preference among working women in the banking and educational sector," International Journal of Multidisciplinary Educational Research, vol. 12, no. 4, pp. 69-77, 2019.

[10] U. Baig, B. M. Hussain, V. Davidaviciene, and I. Meidute-Kavaliauskiene, "Exploring investment behaviour of women entrepreneur: some future directions," International Journal of Financial Studies, vol. 9, no. 2, p. 20, 2021.

Cites this article as

D. N. K. , D. C, " The Study on Investment Behavior of Working Women in Chennai", International Journal of Innovative Research in Engineering & Management (IJIREM), Vol-11, Issue-2, Page No-66-69, 2024. Available from: https://doi.org/10.55524/ijirem.2024.11.2.13