IJIREM

Volume- 11
Issue- 5
Year- 2024

A Personalized Causal Inference Framework for Media Effectiveness Using Hierarchical Bayesian Market Mix Models

Xin Ni | Yitian Zhang | Yanli Pu | Ming Wei | Qi Lou

DOI: 10.55524/ijirem.2024.11.5.19 | DOI URL: https://doi.org/10.55524/ijirem.2024.11.5.19 Crossref

This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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