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The Influence of Visual Communication and Store Atmospherics on Impulse Buying Behavior in Convenience Stores: Evidence from Indonesia

Lu’lu Ul Maknunah, Endah Siswati, Mahiyatul Basitoh, Adinda Aulia Kharisma

Vol-13  Issue-2  April  2026

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No. of Downloads: 8 | No. of Views: 109

The Influence of Visual Communication and Store Atmospherics on Impulse Buying Behavior in Convenience Stores: Evidence from Indonesia

Lu’lu Ul Maknunah, Endah Siswati, Mahiyatul Basitoh, Adinda Aulia Kharisma

Vol-13  Issue-2  April  2026

Download PDF View Abstract

No. of Downloads: 8 | No. of Views: 109

The Influence of Visual Communication and Store Atmospherics on Impulse Buying Behavior in Convenience Stores: Evidence from Indonesia

Lu’lu Ul Maknunah, Endah Siswati, Mahiyatul Basitoh, Adinda Aulia Kharisma

Vol-13  Issue-2  April  2026

Download PDF View Abstract

No. of Downloads: 8 | No. of Views: 109

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