Examining the Connection between Organizational Identification and Employee Green Behaviour in the IT Sector in Uttar Pradesh

Shubhangi Singh; Bhawana Pande

doi:10.55524/ijirem.2025.12.3.8

Abstract

The study aims at revealing the relationship between Employee Green Behaviour (EGB) and Organisational Identification (OI) in the information technology (IT) sector in Uttar Pradesh, India. The determination of what drives green behaviour at a staff level is of great significance as environmental sustainability continues to gain increased relevance as a business strategy. Organisational identification or the degree to which workers identify with organisational values and goals is one potential predictor of environmentally conscious workplace behaviour. The quantitative and cross-sectional study method was applied to collect data of 330 IT employees in locations such as Noida, Lucknow, and Kanpur. Regression analysis shows that OI explains over 40 per cent of the variability in the green behaviour and the results imply large positive relationship between OI and EGB. Some other studies have shown that demographic factors such as gender and experience could influence the strength of this association. The study illustrates that the promotion of voluntary environmental behaviour among the workers can be done through the development of a strong sense of belonging to the organisation. The ramification of these results is the existence of the organisational culture, sustainable leadership, and HRM development in the IT business. Companies can also promote long-term sustainable behaviour internally by making environmental ideals a part of the organisational identity.

Keywords

Organizational Identification, Employee Green Behaviour, IT Sector, Sustainability, Uttar Pradesh, Green HRM, Organizational Culture

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Cites this article as

S. Singh, B. Pande, "Examining the Connection between Organizational Identification and Employee Green Behaviour in the IT Sector in Uttar Pradesh", International Journal of Innovative Research in Engineering & Management (IJIREM), Vol-12, Issue-3, Page No-59-67, 2025. Available from: https://doi.org/10.55524/ijirem.2025.12.3.8