A Review on the Product Packaging and Its Influences on Customers

Dr. Anubhav Soni , Dr. Jitendra

Many businesses have concentrated on one strategy or another in order to increase product profit margins. Organizations have traditionally engaged in this is a processes to increase number of the customers purchase their goods. Different technologies are used to assist their goods compete with those of competitors, and the package type is one of the first steps in making consumers aware of products. Despite of fact that packing, also the technique in which consumer evaluates product's value, has been extensively investigated and the findings have properly defined the link between packaging and a customer's buying behavior, the packaging justification results have effectively defined the relationship between the packaging and a customer's purchasing behavior. The majority of a consumer's purchasing decisions are influenced by packaging and its features. Font type, printed details, wrapping design, and distinctiveness all used as the indicator, as are colour package, context artwork, and packing content. Expands & customer lifestyle change, interests in a packaging as products marketing tactical and trigger for impulsiveness purchases behaviors is expanding. As a consequence, packaging play critical role that throughout an advertising relationship, particular at point of a sale, one of the most influential aspects in customer purchase choices.