Job Analysis and Job Benchmarking To Improve the Performances of Sales and Marketing Employees
Mr. Vinod Hange , Dr. Kirti Dharwadkar , Ms. Vijayalaxmi V. Hegade
Improving the performances of employees is crucial for any organization. Many organizations try to implement various strategies on performance effectiveness like Incentive base pay structure, group incentives etc. Though it works as well but to the extent. In this paper we have studied and highlighted that there is gap between expected job to be done and understanding and performing of the job, due to this the Performances of employees within departments of same designation and job function varies. It is due to different people and their attitude and skills which difficult to control and improve. Here we have considered the designation of Area Sales Manager from the sales & Marketing department, one of the UK based company from Pune. We have taken the job interview and analyzed the job understanding of each ASM. We have studied gap, done comparisons and based on that we have standardized the job description along with KRA‟s & KPI. After study it is found that the percentage increase in overall ASM performance is 13% for three-month period.
Job Benchmarking, Job Descriptions, KPI i.e. Key Performance Index, KRAs i.e. Key Result Areas.
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