DOI: 10.21276/ijirem.2021.8.3.5 | DOI URL: https://doi.org/10.21276/ijirem.2021.8.3.5 Crossref
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Over the last several decades, the role of Public Diplomacy (PD) as an essential part of foreign policy has been continuously gaining popularity on the globe. In 1960, the former US diplomat Edmund Gullion coined the term “Public Diplomacy,” and it has been practicing comprehensively in the past few decades. In the world arena, many States are practicing Public Diplomacy and put efforts into their policies and strategies as the means of soft power. The emergence of PD is a current trend in South Korea, and it also can be seen in various sectors or strategies of South Korea. The Korean language is also part of the famous initiative of Korea “Korean Wave” (Hallyu / í•œë¥˜). In India, South Korea is using Korean language/studies as a tool of PD along with other policies to enhance their culture. In recent years, the worldwide profile of the Korean language has been seen as an especially increment. Thus, this paper aims to emphasise the applicability of the Korean language in the generation of the PD of South Korea. As a tool of Public Diplomacy the uses of Korean Language may show a way to greater regional and even global influence nonetheless. This paper argues not only the current scenario of the Korean language, but it also tries to look at the commencement of it.
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Ph.D. Candidate, Centre for East Asian Studies, School of International Studies, Jawaharlal Nehru University, New Delhi, India (firstname.lastname@example.org)
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