A Study on Consumer Attitude towards Affiliate Marketing for E-Business

Tamazzer Fahim; Prof. Afreen Nasabi

Abstract

The rapid development of affiliate marketing, a performancebased internet marketing practice, in the ongoing years, has made a serious market. The purpose of this study was to find approaches to improve the affiliate program. The undertaking distinguishes the fundamental components of an effective offshoot program. In view of the writing, the requirements of members and the various segments of a partner program were depicted. The association between the need and segments filled in as a hypothetical structure to respond to the exploration questions. The venture portrays the Consumer Attitude towards Affiliate. The essential target is to examine the effect of subsidiary showcasing on buyer conduct regarding E-Commerce. Numerous decision and dichotomous inquiries have been intended to gather reasonable reactions from 205 respondents. The information gathered has been broke down through factual instruments, for example, SPSS and MS Excel. In view of the perceptions made in the study, suggestions on the best way to improve the affiliate program are given. Proposals on subjects for additional examination were likewise added to the work.

Keywords

Affiliate Marketing, Ecommerce, Consumer Attitude. WebAdvertising, Advertiser, Publisher, and Consumer.

Reference

[1] Brandi, B. E. (March 25, 2014 ). Information and Incentives in Online Affiliate Marketing . Harvard Business School, Working Paper 14-041

[2] Haq, Z. U. (2012 April). Affiliate marketing programs: A study of consumer attitude towards affiliate marketing programs among Indian users . International Journal of Research Studies in Management , Volume 1 Number 1, 127- 137

[3] Suresh V, V. S. ( Apr-May 2018 ). A Study on impact of an affiliate marketing in e-business for consumers’ perspective. International Journal of Engineering and Technology (IJET), Vol 10 No 2

[4] Mazurek1, g. ( 2011 ). Potential of affiliate marketing . The 7th International Conference Management of Technological Changes – MTC 2011.

[5] K. Venugopal, S. D. ( June 2013 ). Business Made Easy By Affiliate Marketing . Journal of Business Management & Social Sciences Research (JBM&SSR) , ISSN No: 2319-5614 Volume 2, No.6,

[6] Enfroy, A. (2020, January ). Affiliate Marketing in 2020: What It Is and How You Can Get Started. Retrieved April 2020, from https://www.bigcommerce.com/blog/affiliatemarketing/

[7] Turban et al. (October 2010). Electronic Commerce: A Managerial Perspective. Ting-Peng Liang .

Cites this article as

[Tamazzer Fahim , Prof. Afreen Nasabi (2020), A Study on Consumer Attitude towards Affiliate Marketing for E-Business, International Journal of Innovative Research in Engineering & Management (IJIREM), Vol-7, Issue-4, Page No-58-62], (ISSN 2347 - 5552). www.ijirem.org